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Rookies Must Mirror These Top Agent Attributes

What do most Top Agent’s have in common?

  • Passionate about life and their career.
  • Highly knowledgeable about the real estate industry.
  • Positive attitude.
  • Great people skills.
  • Experienced negotiator.
  • Always smiling and cheerful demeanor.
  • Authentic.
  • Genuinely care and want to help clients with their real estate endeavors.
  • Goes above and beyond for clients.
  • Social butterfly who loves to network.
  • Highly organized and detail oriented

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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Critical Questions Sellers Must Ask Before Listing

Listing Presentation

Questions to Ask an Agent During the Listing Presentation

  1. Experience.  How long have you been selling real estate?  Full time or part time?
  2. Sales.  How many properties have you sold over the last 12 months?
  3. Fees.  What is your commission?
  4. Luxury Market.   If the property is in a luxury market — How many properties have you listed and sold over the last year in a luxury market?
  5. Marketing.  How do you plan to advertise our property?  Where do you advertise your listings  i.e. print, website. social media channels etc.?
  6. Listing Agreement.   How long are we committed to the agreement?  What if we’re not pleased, are there repercussions if we want to terminate the agreement?

Sellers should always interview at least 2-3 agents.  Never list with an agent solely because he or she is an acquaintance or friend-of-a-friend.  Make sure the agent is qualified, highly organized and your personalities mesh well together.  Be crystal clear on communication expectations with your agent.

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

 

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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Key Strategies To Personalize Your Business

handwrite note to clients_OMF

How Personal is Your Business?

When was the last time you sent a handwritten note to a customer?  Do you send your customers birthday and anniversary cards?  In this era of emailing and texting, it’s more important than ever that you talk to your customers as well as send them handwritten notes and cards.  The more you personalize your business and put effort into your relationships, the more you show your customers you care about them.  Customers who feel your warmth and sincerity will happily refer you to everyone they know.  Free advertising!!  The next time your past customer buys or sells property, who do you think they’ll call?  If you made the effort to personalize your business, they’ll be calling you.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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3 Crazy Things Rookies Do To Sabotage Their Listing Presentation

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What are you doing wrong that’s holding you back from getting that listing?

  1. Unable To Sell Yourself.  You’re a real estate rookie and you’re level of confidence just isn’t there yet. Rehearse your elevator speech 100 times in front of your friends or family. Why would sellers choose you over an experienced agent? Know what your best attributes are for a career in real estate. Fake it till you make it!
  2. Not The Market Expert.  You come across as not being knowledgeable about the sellers community/neighborhood.  Strive to be the market expert for the area that you’re doing a listing presentation.  Don’t look clueless, do your homework!
  3. Lack Of An Effective Marketing Plan.  Sellers aren’t convinced that you’ll properly advertise their property. Do you have an amazing website? Are you on at least a few social media platforms? Do you have marketing examples that you’ve done for past sellers? If not, then put together a comprehensive marketing plan that will wow the sellers and knock their socks off. Think outside-the-box when it comes to creatively marketing your listings. Be unique!

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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Brilliant Reasons Why Agents Should Host Open Houses

Why should agents be enthusiastic about holding open houses?

I was talking with a seasoned agent who said he’ll host a few open houses to appease his seller, but he really doesn’t enjoy doing them and feels it’s a waste of his time. Your seller believes you’ll find the ideal buyer for their home by hosting an open house, but in reality, chances are slim that the right buyer for this property will show up at open house.  Why should you be eager to hold as many open houses as possible?  Because this is how you’ll meet prospective customers. You have the opportunity to network and showcase your skills as an outstanding listing agent. Make sure the home is properly staged, smells fabulous and your awesome marketing materials are on display. Have bottled water and food available. Food will always keep people around longer to talk with you.

If you have an assistant, it’s possible you’re having them host all of your open houses.  If this is your game-plan, you’ll miss the opportunity to meet prospective buyers and sellers face-to-face. The bottom line is this event is really about selling yourself and building your “Sphere of Influence.”

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

12 Agent Safety Tips

12 Safety Tips for Real Estate Agents

1. Keep your personal and business social media pages separate. Consider changing the security settings on your personal pages on social media and making them private, if you have a lot of personal information displayed. You don’t want to give complete strangers full access to details about your personal life.
2. Never meet new clients, aka strangers, at your home office.
3. Meet new clients, that you’ve never met before, in your company’s office or a public place like a restaurant or coffee shop.
4. All of your showings should be entered into an app with the client’s name, address and cell number. Office staff should have access to all of your showing details.
5. Never meet new buyers for the first time showing them property. Have them come into your office, get their contact information, make a copy of their driver’s license and introduce them to office staff.  Before showing property, determine the criteria for the property they want and also have them get pre-approved by a mortgage broker or mortgage loan officer.
6. All agents should refrain from including their headshot photos on real estate signage.  Your photo may prompt a potential perpetrator to pursue you and not for real estate reasons.
7. Keep pepper spray in your purse or on your key ring.  Whether it’s an aggressive human or canine, be prepared.
8. If you’re hosting an open house, be aware of your surroundings and who is at the property.  Have an open house sign-in log.  Always have your purse and valuables stored out-of-sight.
9. Listen to your gut instinct.  If a situation or person feels wrong, leave immediately.  No excuse required.
10. If you ever find yourself in a position where you’re being strong-armed or physically threatened — scream, bite, kick them hard in the groin. Do whatever it takes to get away! Fight for your life! Never let someone take you to a second location. Never!!
11. Take a Self Defense class yearly.  There’s also CPR/AED and First Aid Training classes available.  Contact your local police and fire departments for information on public education classes.  Be prepared for all emergencies!
12. Your broker has a list of safety rules for agents to follow.  Make sure you’re aware of what they are.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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Market Yourself At Open House

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Think Of An Open House As A Networking Event That You’re Hosting

Listing Agents should want to hold as many open houses for their sellers as possible. Certainly not because an open house will bring the right buyer for that property, but because an open house will lure prospective buyers and sellers to you. It’s a networking event and a great opportunity for you to meet and introduce yourself to prospective customers. Market yourself, along with the listing. Make sure you look professional, have a variety of great marketing materials available and ensure the property is well staged. Everything should look and smell inviting. Take the time prior to the start of your open house to get organized. If you want open house attendees to stay a little longer to talk with you, have food available.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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5 Things To Do Before Buying A Home

Get Your Ducks-In-A-Row Before Purchasing A Home

  1. Credit Score. Check your credit score. I recommend Credit Karma.  It’s free!  https://www.creditkarma.com/  Does your credit score need improvement?  If so, take steps to increase your credit score so that you can take advantage of the best mortgage rate offered.
  2. Pre-Approved.  Now is the time to be pre-approved by a lender for a mortgage.  Get the lender to give you a loan commitment letter.  That way you’ll know exactly how much you can borrow for a mortgage before you choose a real estate agent and start looking at property.
  3. Available Funds.  Determine what funds you have available for:  earnest money deposit, down payment and closing costs.  Earnest money is a deposit made to a seller showing the buyer’s good faith in a transaction. Assuming that all goes well and your offer is accepted by the seller, the earnest money will go toward the down payment and closing costs.  The down payment will be a percentage of the purchase price. Closing costs are expenses over and above the price of the property in a real estate transaction. Costs incurred include loan origination fees, discount points, appraisal fees, title searches, title insurance, surveys, taxes, deed-recording fees and credit report charges.
  4. Search Criteria.  If you have a partner, outline in writing your wants, needs and must-haves together for a property. Decide specifically what you’re looking for and the location.
  5. Sell Then Buy.  If you already own a property, considering selling it “before” looking for another one. Having a contingency in the sales agreement for the new property that you have to sell and close on your current property is problematic. Most sellers won’t agree to that contingency.

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

Top Quality Of A Successful Real Estate Agent

Master Negotiator Skills Agents Must Learn

Be Prepared and Organized.  Strategize and be detail oriented with documentation to support what you’re asking for.

Be Confident and Courteous.  Have confidence in your abilities and always be polite.

Communication is Key.  Keep the lines of communication open, and make yourself available, until an agreement is reached.

Don’t Be Overly Emotional.  Keep your emotions in check during the negotiation process.  Stay calm and don’t fly-off-the-handle.

Meeting In the Middle is a WIN-WIN.  Both sides want what they want.  Remember that meeting in the middle is a victory for both parties.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

5 Blunders Buyers Agents Must Avoid

Following Are Areas Buyers Agents Need To Refrain From

1. Communication Breakdown.  Not spending enough time with buyers determining their wants, must-haves, and deal breakers for a property.
2. MLS Prospects. Not adding buyers as prospects in your MLS system (or similar app). Give buyers access to view and tag properties in the MLS that they have questions about or want a showing.
3. Pre-Qualified.  Buyers have not been pre-qualified by a lender before showing them property.
4. Unafordable Properties.  Showing properties to buyers that are way over the maximum amount your buyers can afford, per the lender’s loan commitment.
5. Bad Attitude.  Having a bad attitude when you’ve shown buyers several properties and they’re indecisive about making an offer.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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