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Top Producer Secrets For Success

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Top Producer’s Know the Secret to Success In Real Estate.  The 3 “R’s!”

  • Relationships
  • Referrals
  • Repeat Business

Agents must work diligently on all three areas in order to become a top agent.  There’s no shortcut on your road to success.  Stay the course!

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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Form Spotlight – Before the Home Inspection Checklist

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Before the Home Inspection Checklist

Listing Agents should review this checklist with their sellers at least 7-10 days prior to a scheduled home inspection. The checklist outlines specific areas and items the home inspector is looking at in addition to helpful tips. By being proactive and prepared ahead of time the sellers will have fewer items on the inspection report in need of repair.  Additionally, the inspection process will flow smoothly because the sellers will note the tips given in the checklist to assist the home inspector.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

12 Agent Safety Tips

12 Safety Tips for Real Estate Agents

1. Keep your personal and business social media pages separate. Consider changing the security settings on your personal pages on social media and making them private, if you have a lot of personal information displayed. You don’t want to give complete strangers full access to details about your personal life.
2. Never meet new clients, aka strangers, at your home office.
3. Meet new clients, that you’ve never met before, in your company’s office or a public place like a restaurant or coffee shop.
4. All of your showings should be entered into an app with the client’s name, address and cell number. Office staff should have access to all of your showing details.
5. Never meet new buyers for the first time showing them property. Have them come into your office, get their contact information, make a copy of their driver’s license and introduce them to office staff.  Before showing property, determine the criteria for the property they want and also have them get pre-approved by a mortgage broker or mortgage loan officer.
6. All agents should refrain from including their headshot photos on real estate signage.  Your photo may prompt a potential perpetrator to pursue you and not for real estate reasons.
7. Keep pepper spray in your purse or on your key ring.  Whether it’s an aggressive human or canine, be prepared.
8. If you’re hosting an open house, be aware of your surroundings and who is at the property.  Have an open house sign-in log.  Always have your purse and valuables stored out-of-sight.
9. Listen to your gut instinct.  If a situation or person feels wrong, leave immediately.  No excuse required.
10. If you ever find yourself in a position where you’re being strong-armed or physically threatened — scream, bite, kick them hard in the groin. Do whatever it takes to get away! Fight for your life! Never let someone take you to a second location. Never!!
11. Take a Self Defense class yearly.  There’s also CPR/AED and First Aid Training classes available.  Contact your local police and fire departments for information on public education classes.  Be prepared for all emergencies!
12. Your broker has a list of safety rules for agents to follow.  Make sure you’re aware of what they are.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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Form Spotlight – Remote Seller Checklist

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Remote Seller Checklist

The Listing Agent would use this checklist when the listing is not the sellers primary residence.  In luxury, vacation and second home markets, typically the property will not be the sellers primary residence.  The checklist will provide the Listing Agent with invaluable knowledge about the property in the absence of the sellers living there year-round or never occupying the property at all.  For example — Is there a caretaker? Is the property tenant occupied? Other than the sellers, who has access to the property? etc.   All of the questions on the checklist are specifically designed to give the Listing Agent key information they need to know from the remote sellers about their new listing.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

 

Simply Awesome Traits You Need To Succeed In Business

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Your dog has some great qualities that you should mirror in order to be successful in business. Those positive attributes are being happy, friendly, genuine, courageous, easy-going, lovable, loyal, stress-free, forgiving, selfless, enthusiastic, empathetic, extrovert, playful and good listener. The more you’re like your dog, the better your chances are on the road to success in real estate. Never forget, real estate is a relationship business.  Always be working on building and growing your Sphere of Influence.  Don’t neglect your past customers.  Your success in real estate is dependent on their referrals and repeat business.   Keep in touch!!

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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Top 5 FAQs Agents Have About Social Media Marketing

Key Questions That Agents Have About Social Media

1.  What do I post or tweet?  Use graphics and great content.  Blog regularly on your website about real estate and share to your social media channels.  The topic of what you post OrganizeMeFormsand tweet about should be real estate and always maintain a positive tone.  Some believe that cross promoting your social media channels is useful, while others feel it’s a waste of time.  You can try cross promoting and determine if the juice is worth the squeeze.  You’ll need to think and plan what type of posts would be best suited for each of your social media channels.

2.  How frequently should I post and tweet?  Post to Facebook and Instagram once a day. Tweet 5-6 times a day.  Other channels such as LinkedIn, Pinterest, Google+ — post periodically.  Some of your platforms can be linked together like “Facebook and Twitter.”  If you post/tweet on one of those platforms, your post/tweet will publish to the other.  I wouldn’t suggest doing this 100% of the time.  You want your posts and tweets to be unique and not identical on all channels.

3.  Do I need an app to manage my social network channels?  If you have more than a few channels that you’re posting and tweeting to, it would be advantageous.  Check with
your peers and poll them to find out which scheduling app they use and love.  Some apps are free while others charge a minimal monthly fee.

4.  Should I advertise my listings on social media?  You can certainly post and advertise some of your listings on Facebook and Instagram.  The more exposure, the better!   I would advise against posting other agent’s listings.  It gives the impression that the listings are yours and you don’t want to offend the listing agent.

5.  Should I have an outline for what I’m posting?  Yes, you should.  As an example, I put together a posting schedule for my business Facebook page to help keep me organized:  Monday – Sales, Tuesday – Real Estate News, Wednesday – One of my blog posts, Thursday – Inspirational Quote, Friday – Real Estate Joke, Weekend – Optional-Something on the personal side to let people get to know the real me.  On Facebook, I promote Instagram once a month and Twitter periodically.  *Embrace a soft sales approach on social media.  Do not post or tweet daily pushing sales.   

The most important tip I can give agents about social media marketing is don’t create social media accounts, post once or twice and then abandon them.  You have to nurture and maintain your social media channels, just like a beautiful garden.  It takes creativity and effort on a regular basis.  If you want a great presence on social media, make the commitment and stay the course.

OrganizeMeForms on Twitter

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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6 Must Do Things Before Your Listing Presentation

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Following are 6 Things Agents Should Do Prior to a Listing Appointment

  1. CMA.   Create an impressive CMA report with several comps to show the sellers comparable properties (sold, pending, active) in their neighborhood over the last 6 months.
  2. Comps.  Drive by the most recent comps so you see what they look like on the exterior and where they’re located in relation to the sellers property.  How are these properties different or similar to the sellers property?  Take notes!
  3. List Price.  Based on comps, know what you will advise the sellers is the best list price for a fast sale.
  4. Marketing.  Gather samples of recent marketing that you’ve done for your listings.  Have these available to show the sellers.  Also, prepare a document of where you advertise and market your business and listings i.e. your website, social media channels etc.
  5. Signage & Lockbox.  Bring a “For Sale” sign and lockbox with you just in case the sellers hire you on-the-spot to list their property.
  6. OrganizeMeForms™.   If the sellers hire you, have  them sign a listing agreement and use the Listing Checklist to keep all listing steps organized.  Give the sellers the “Sellers Homework” form to complete.  Use these detailed forms and checklists to help organize all of your listing activities.

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

 

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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3 Secrets Sellers Wish Their Listing Agent Knew

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Be Aware of These Secrets Your Sellers Will Never Tell You

1.  Open House. Sellers absolutely want you to hold regular open houses at their property. While most agents will whine about doing this, you should be more than willing. It’s an opportunity to meet new clients and showcase your talents as a great listing agent. Bring your fabulous marketing materials and sell yourself.

2.  Communication. They want you to be a great communicator. Talk to your sellers on a weekly basis. Give them showing feedback, suggestions on areas to improve upon, information on new/pending/sold comps in their area, etc. Don’t ignore them! If sellers have to keep reminding you to communicate with them, you’re not doing a good job.

3.  Testimonials. If you sell their property in a timely manner and they really enjoyed working with you, sellers will reward you with repeat business and referrals for years to come. Word-of-mouth is free advertising for you. If they’re not pleased with your performance, your sellers will bad mouth you to everyone they know.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

 

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Avoid These 10 Mistakes When Dealing with High-End Sellers

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Missteps Listing Agents Should Avoid

  1. Lack of Communication.  Not consistently communicating with sellers.  Sellers want to be kept up-to-date on all activity surrounding the sale of their property.
  2. Not Pre-Qualifying Buyers.  Always make sure prospects are pre-qualified before showing the property.
  3. Ineffective Marketing.  Sellers will insist that you have an impressive and comprehensive marketing plan.  Have a variety of aerial photos taken and mark the property lines on them.  Create fabulous flyers and feature sheets.  Advertise in luxury home magazines.
  4. Unavailable for Showings.  Sellers will want you to be present during all showings (not your Assistant!).   Make time prior to each showing to expertly stage the property.
  5. Not Tech Savvy.  High-end properties will typically have very expensive and complex lighting, alarm and sound systems.  Make sure you spend enough time with the sellers showing you how it all works and take good notes.  If the property is vacant, feel free to use sticky notes on switches and controls so you remember how they operate.
  6. No Inventory List.  If the property is being sold with all contents included in the sale you need to immediately do a full inventory of every item in that property.  Make sure the sellers advise you what items are personal and they’re taking with them.  Have the sellers review and sign off on the inventory list.
  7.  Lacking Keys & Clickers.   If the property is vacant make sure that you get all keys for doors, windows, garage, attic access door, boat lift as well as gate and garage door clickers etc.  Collect all of those from the Sellers when the property is listed and keep them in a secure place.  If a home inspector needs any of those keys during an inspection and they’re not available, the sellers will blame you.
  8. Not Monitoring Their Property.  If this isn’t the sellers primary residence, you’ll have a second job title “Mr/Ms Home Watch.”  Sellers will expect  you to be their eyes and ears if anything is going wrong with their property i.e. pool isn’t being cleaned, grass isn’t being cut, A/C isn’t working, toilet overflowed, damage from mother nature, etc.  Update sellers on the condition of their property on a weekly basis.
  9. No Impressive Realtor Tour.  Sellers will want you to hold a grand broker’s open for your fellow agents and brokers.  Be creative and make sure you have delicious food and beverages available.  They’ll stay longer if you do!   Don’t forget to use the OrganizeMeForms™ “Realtor Tour Sign-In” form so you know who attended and capture their invaluable feedback to share with your sellers.
  10. No Market Updates.  Your sellers will want to know what similar properties in their neighborhood are new, pending or sold.  Add your sellers as prospects in the MLS so they get automated email notifications of market activity for their area.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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Home Inspection For Older Properties

Home Inspection OrganizeMeForms Tips

SELLERS HOME INSPECTION

Listing Agents should encourage their sellers to have a home inspection done by a Licensed Home Inspector immediately after they obtain a listing (especially if the property is older). Having a home inspection report available to prospective buyers gives them peace of mind that there are no major defects. Also, by having a home inspection done up front it will uncover any defects the sellers were unaware of and those issues can be fixed from the get-go. The only drawback to doing this is if the property doesn’t sell quickly then the home inspection report would eventually be outdated. Typically, once there is a contract on the property the buyers will want their own home inspection report and they will pay for it. Having the sellers obtain a home inspection report gives them, and the Listing Agent, the insight on defects and the time to remedy them from the beginning of the listing. Being organized and proactive is a plus! Provide your sellers with qualified referrals to get repairs completed for items noted on the home inspection report. The report also let’s prospective buyers know the property is defect free. Or, if there were issues you can show prospective buyers the receipts for the work that was completed.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists  – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!

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