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Brilliant Reasons Why Agents Should Host Open Houses

Why should agents be enthusiastic about holding open houses?

I was talking with a seasoned agent who said he’ll host a few open houses to appease his seller, but he really doesn’t enjoy doing them and feels it’s a waste of his time. Your seller believes you’ll find the ideal buyer for their home by hosting an open house, but in reality, chances are slim that the right buyer for this property will show up at open house.  Why should you be eager to hold as many open houses as possible?  Because this is how you’ll meet prospective customers. You have the opportunity to network and showcase your skills as an outstanding listing agent. Make sure the home is properly staged, smells fabulous and your awesome marketing materials are on display. Have bottled water and food available. Food will always keep people around longer to talk with you.

If you have an assistant, it’s possible you’re having them host all of your open houses.  If this is your game-plan, you’ll miss the opportunity to meet prospective buyers and sellers face-to-face. The bottom line is this event is really about selling yourself and building your “Sphere of Influence.”

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

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