Marketing
Fabulous Ways To Market Your New Listing
Design a Marketing Plan for Your New Listing
Listing Agents need to “Think Outside the Box” when it comes to marketing listings. You want to get as much exposure for your listings as possible. In addition to the MLS, you need to come up with a game-plan of all the different avenues you plan on marketing your new listing. Have a marketing budget for each new listing. Be creative and a visionary when it comes to your marketing efforts:
MLS. Upload several high quality property photos.
Social Media Marketing. Facebook, Twitter, Instagram, Pinterest, etc. Post regularly!
Business Website. Focus on quality content and images. Build your brand.
Print Media. Local Newspapers and Magazines.
Aerial Video & Photography. Drone technology.
Feature Sheets/Flyers, Brochures and Post Cards.
Open House. If you have a luxury lot listing, hold an open house there. Weather permitting, bring a small table, a few chairs, bottled water and your awesome marketing materials.
Broker Open/Realtor Tour. Spend time staging. Get feedback from brokers/agents.
Keep your seller updated in a timely manner on all marketing initiatives you’re doing for their property. The more exposure they see for their property the happier they will be. At the time you list the property, review the comps with the seller and make sure the property is priced correctly. If the listing is overpriced you’ll end up wasting a lot of time and marketing dollars.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
Top 5 FAQs Agents Have About Social Media Marketing
Key Questions That Agents Have About Social Media
1. What do I post or tweet? Use graphics and great content. Blog regularly on your website about real estate and share to your social media channels. The topic of what you post 
and tweet about should be real estate and always maintain a positive tone. Some believe that cross promoting your social media channels is useful, while others feel it’s a waste of time. You can try cross promoting and determine if the juice is worth the squeeze. You’ll need to think and plan what type of posts would be best suited for each of your social media channels.
2. How frequently should I post and tweet? Post to Facebook and Instagram once a day. Tweet 5-6 times a day. Other channels such as LinkedIn, Pinterest, Google+ — post periodically. Some of your platforms can be linked together like “Facebook and Twitter.” If you post/tweet on one of those platforms, your post/tweet will publish to the other. I wouldn’t suggest doing this 100% of the time. You want your posts and tweets to be unique and not identical on all channels.
3. Do I need an app to manage my social network channels? If you have more than a few channels that you’re posting and tweeting to, it would be advantageous. Check with
your peers and poll them to find out which scheduling app they use and love. Some apps are free while others charge a minimal monthly fee.
4. Should I advertise my listings on social media? You can certainly post and advertise some of your listings on Facebook and Instagram. The more exposure, the better! I would advise against posting other agent’s listings. It gives the impression that the listings are yours and you don’t want to offend the listing agent.
5. Should I have an outline for what I’m posting? Yes, you should. As an example, I put together a posting schedule for my business Facebook page to help keep me organized: Monday – Sales, Tuesday – Real Estate News, Wednesday – One of my blog posts, Thursday – Inspirational Quote, Friday – Real Estate Joke, Weekend – Optional-Something on the personal side to let people get to know the real me. On Facebook, I promote Instagram once a month and Twitter periodically. *Embrace a soft sales approach on social media. Do not post or tweet daily pushing sales.
The most important tip I can give agents about social media marketing is don’t create social media accounts, post once or twice and then abandon them. You have to nurture and maintain your social media channels, just like a beautiful garden. It takes creativity and effort on a regular basis. If you want a great presence on social media, make the commitment and stay the course.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
Market Yourself At Open House
Think Of An Open House As A Networking Event That You’re Hosting
Listing Agents should want to hold as many open houses for their sellers as possible. Certainly not because an open house will bring the right buyer for that property, but because an open house will lure prospective buyers and sellers to you. It’s a networking event and a great opportunity for you to meet and introduce yourself to prospective customers. Market yourself, along with the listing. Make sure you look professional, have a variety of great marketing materials available and ensure the property is well staged. Everything should look and smell inviting. Take the time prior to the start of your open house to get organized. If you want open house attendees to stay a little longer to talk with you, have food available.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Key Strategies To Personalize Your Business
How Personal is Your Business?
When was the last time you sent a handwritten note to a customer? Do you send your customers birthday and anniversary cards? In this era of emailing and texting, it’s more important than ever that you talk to your customers as well as send them handwritten notes and cards. The more you personalize your business and put effort into your relationships, the more you show your customers you care about them. Customers who feel your warmth and sincerity will happily refer you to everyone they know. Free advertising!! The next time your past customer buys or sells property, who do you think they’ll call? If you made the effort to personalize your business, they’ll be calling you.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Fabulous Ideas For Marketing Your Luxury Lot Listing
Marketing Your Lot Listing in a Luxury Home Market
Listing Agents – Have a current survey done on the property. Get aerial photos and video of the lot (drone technology!). Using a photo editor program draw the lot lines on your aerial photos and make color prints. Take some great pics of the lot at every angle. Questions for the seller — Who are the utility companies, city water or well, sewer or septic, who maintains the lot? You need to be creative in advertising your lot listing. You should periodically hold an open house, weather permitting, just like you would for a house or condo. Advertise it!! Put up open house signs with balloons and have your exceptional marketing materials displayed on a table. Bring some chairs and have a cooler of bottled water to hand out. Look professional and ready to meet prospective customers and anyone interested in building a house on a great lot in that neighborhood. This is a fantastic opportunity to not only showcase the lot you’re selling, but also to highlight your creative and unique marketing techniques.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
3 Ways Real Estate Agents Sabotage Their Social Media
Social Media Marketing Is A Great Tool to Build Your Business and Brand
Too many Social Media Platforms. It’s better to choose 1-3 social media platforms, rather than several, and manage them properly.
Infrequent Posting or Tweeting. If you’re not posting and tweeting on a regular basis, then social media won’t be an effective marketing tool to increase your business. Utilize a social media scheduling app that will help you get organized by planning and scheduling your posts and tweets. A consistent and engaging presence is your goal.
Not Interacting with Potential Customers. Social Media gives you a golden opportunity to connect with potential sellers and buyers and impress them with your knowledge of the real estate market. Real Estate is the art of becoming a valuable adviser and not a salesperson.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Brilliant Reasons Why Agents Should Host Open House
Why should agents be enthusiastic about hosting an open house?
I was talking with a seasoned agent who said he’ll host a few open houses to appease his seller, but he really doesn’t enjoy doing them and feels it’s a waste of his time. Your seller believes you’ll find the ideal buyer for their home by hosting an open house, but in reality, chances are slim that the right buyer for this property will show up at an open house. Why should you be eager to hold as many open houses as possible? Because this is how you’ll meet prospective customers. You have the opportunity to network and showcase your skills as an outstanding listing agent. Make sure the home is properly staged, smells fabulous and your awesome marketing materials are on display. Have bottled water and food available. Food will always keep people around longer to talk with you.
If you have an assistant, it’s possible you’re having them host all of your open houses. If this is your strategy, you’ll miss the golden opportunity to meet prospective buyers and sellers face-to-face. The bottom line is this event is really all about selling yourself and building your “Sphere of Influence.”
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Must Have Traits To Protect Your Brand
5 Attributes of an Agent Who Values Their Reputation
- Integrity
- Honesty
- Dependability
- Authentic
- Humble
In the real estate business your reputation is EVERYTHING. Don’t tarnish it by deceitful, underhanded or immoral behavior. Following are some examples of bad behavior that will put a black cloud over your reputation and brand:
- An agent withholds his assistant’s bonus after a closing. He has a reputation over the years of not paying his assistant’s all of the bonuses they rightfully earned. Because the bonus agreements were never in writing when he hired his assistant’s he feels he can withhold their bonus for whatever reason.
- An agent obtains a home inspection report from a listing agent (seller paid for it) who gave him permission to review it, but asked him not to share it with his buyers. The agent immediately faxes the inspection report to each of his buyers.
- An agent belittles his assistant when she refuses to take his online continuing education test. She tells the agent taking the test for him is unethical. The agent loudly proclaims that he should have included that task in his assistant’s job description. Everyone in the office overhears him.
- An agent consistently doesn’t pay his business related bills when they’re due. Vendors are calling him, and his assistant, on a weekly basis asking why he hasn’t paid his bill.
- An agent attends a Realtor’s Tour for another agent in her office and upon leaving the property the agent engages in conversation with prospective buyers and gives them her business card.
- Agents periodically approach a top producer in their office asking for advice, but the agent is too arrogant to share her knowledge for success with them.
- A Buyer’s Agent tells her customer it’s impossible for her to get together this afternoon because she’s in another part of town. In actuality, she’s in the office all day. Everyone in close proximity to her desk hears this phone conversation.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
7 Brilliant Social Media Marketing Tips for Agents
Social Media Marketing 101: Begin. Learn. Grow.
1. Social Media Channels. If you’re new to social media marketing, start off by creating accounts on a few channels (not all of them!). I suggest starting with a Business Facebook page and Instagram. Invite your friends, family and past customers to like your business pages.
2. Consistency. Be consistent and commit to posting on your social media channels once a day.
3. Content and Images. Content is king! Be creative, funny and informative with your posts. Take time to find and use great images. If you’re at a loss for what to post, there are apps available that will assist you in finding great real estate content.
4. Hashtags. In the search window within each social media channel, search hashtag + keyword you want to use to find out which ones are most popular i.e. #realestate, #realtor, #luxuryrealestate etc. I also get hashtag ideas from others who are posting in the real estate industry and then do a search to see how popular each hashtag is before I use it. Use hashtags at the end of your post/tweet or also throughout the post/tweet verbiage (do that sparingly or it becomes difficult to read!). Following are my recommendations for the number of hashtags to use: Facebook (2-3), Instagram (11-Do not combine hashtags with the image caption. Put them in a comment.), Twitter (2-3), LinkedIn (0), Pinterest (0).
5. Personal vs. Business. It’s important that your personal and business pages on social media are separate. I believe over the weekend it’s acceptable to post something more personal on your business pages, but always keep it classy and tasteful. Never get too personal on your business pages. Don’t post images that are sexy or controversial. If you do, you’re hurting your brand and reputation.
6. Analytics. Review analytics periodically to see what days and times your posts are getting the most engagements and views. Adjust accordingly.
7. Scheduling. Posting on (2) social media channels once daily can be done easily, however, if you decide to branch out and start using additional channels like Twitter, Pinterest, Google +, LinkedIn etc. you’ll want to research and use a social media scheduling app. There are a number of free scheduling apps and some charge a small monthly fee. I highly recommend that you talk with your peers and see which one they feel is the most popular and user friendly.
@OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Form Spotlight – Marketing Initiatives
Marketing Initiatives
Real Estate Agents should begin using this form to track all of their marketing vehicles e.g. Flyers, Business Cards, Feature Sheets, Customer Gifts, Billboards, Post Cards, Media and so much more! You’ll be tracking each marketing initiative as well as what you’ve spent monthly on each. At the end of the year you’ll see what you budgeted vs. actual dollars spent for your monthly and yearly total for marketing. You must track your marketing efforts to clearly see what you’ve done all year to promote your business and brand. It’s critical that you stay organized and on top of your marketing budget on a monthly basis. Then at the end of each year you can evaluate what marketing tools worked and didn’t work for you so you can devise an improved comprehensive marketing plan for the following year.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
