Open House
Market Yourself At Open House
Think Of An Open House As A Networking Event That You’re Hosting
Listing Agents should want to hold as many open houses for their sellers as possible. Certainly not because an open house will bring the right buyer for that property, but because an open house will lure prospective buyers and sellers to you. It’s a networking event and a great opportunity for you to meet and introduce yourself to prospective customers. Market yourself, along with the listing. Make sure you look professional, have a variety of great marketing materials available and ensure the property is well staged. Everything should look and smell inviting. Take the time prior to the start of your open house to get organized. If you want open house attendees to stay a little longer to talk with you, have food available.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Fabulous Ideas For Marketing Your Luxury Lot Listing
Marketing Your Lot Listing in a Luxury Home Market
Listing Agents – Have a current survey done on the property. Get aerial photos and video of the lot (drone technology!). Using a photo editor program draw the lot lines on your aerial photos and make color prints. Take some great pics of the lot at every angle. Questions for the seller — Who are the utility companies, city water or well, sewer or septic, who maintains the lot? You need to be creative in advertising your lot listing. You should periodically hold an open house, weather permitting, just like you would for a house or condo. Advertise it!! Put up open house signs with balloons and have your exceptional marketing materials displayed on a table. Bring some chairs and have a cooler of bottled water to hand out. Look professional and ready to meet prospective customers and anyone interested in building a house on a great lot in that neighborhood. This is a fantastic opportunity to not only showcase the lot you’re selling, but also to highlight your creative and unique marketing techniques.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Sellers Stay Away
4 Occasions You Never Want Your Sellers Present
As a listing agent, you need to be an adviser to your sellers. You need to inform them of the best course of action in selling their home quickly and efficiently.
Realtor Tour. You want your peers viewing your listing to feel at ease and have the ability to speak freely to you, as well as to other agents in attendance, about the pros/cons of the property.
Open House. Prospective buyers, prospective sellers, neighbors at the open house will all be more content if the seller is not present. The open house may not bring the perfect buyer, but it’s an opportunity for you to increase your Sphere of Influence.
Showing. Prospective buyers will feel more comfortable if the seller is not present. They will be more inclined to envision themselves living in the property, where they’d place their furniture and feel at ease talking with the selling agent.
Home Inspection. The buyers and the home inspector need privacy and the ability to move freely throughout the property without having the sellers tagging along. You can inform them that once the inspection is completed you’ll receive a summary report from the selling agent that you’ll share and discuss it with them.
During the above times, tell your sellers to place valuables and highly personal items out-of-sight or securely locked away.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Brilliant Reasons Why Agents Should Host Open House
Why should agents be enthusiastic about hosting an open house?
I was talking with a seasoned agent who said he’ll host a few open houses to appease his seller, but he really doesn’t enjoy doing them and feels it’s a waste of his time. Your seller believes you’ll find the ideal buyer for their home by hosting an open house, but in reality, chances are slim that the right buyer for this property will show up at an open house. Why should you be eager to hold as many open houses as possible? Because this is how you’ll meet prospective customers. You have the opportunity to network and showcase your skills as an outstanding listing agent. Make sure the home is properly staged, smells fabulous and your awesome marketing materials are on display. Have bottled water and food available. Food will always keep people around longer to talk with you.
If you have an assistant, it’s possible you’re having them host all of your open houses. If this is your strategy, you’ll miss the golden opportunity to meet prospective buyers and sellers face-to-face. The bottom line is this event is really all about selling yourself and building your “Sphere of Influence.”
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Form Spotlight – Realtor Tour Sign-In
Realtor Tour Sign-In
Listing Agents will use this form when holding an open house for agents. It will provide them with invaluable information from other agents perspective on list price and attributes of the property. This feedback can also gauge if a price reduction should be considered as well as areas that may need improvement. Listing Agents should review the completed form with the sellers to enlighten them on how their peers perceived the property. It’s very insightful information that you’ll want to share with them. Sellers love feedback on their property!! Whether it’s positive or negative comments, make your sellers aware.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
