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Fabulous Ideas For Marketing Your Luxury Lot Listing

Marketing Your Lot Listing in a Luxury Home Market

Listing Agents – Have a current survey done on the property. Get aerial photos and video of the lot (drone technology!). Using a photo editor program draw the lot lines on your aerial photos and make color prints. Take some great pics of the lot at every angle. Questions for the seller — Who are the utility companies, city water or well, sewer or septic, who maintains the lot? You need to be creative in advertising your lot listing. You should periodically hold an open house, weather permitting, just like you would for a house or condo. Advertise it!! Put up open house signs with balloons and have your exceptional marketing materials displayed on a table. Bring some chairs and have a cooler of bottled water to hand out. Look professional and ready to meet prospective customers and anyone interested in building a house on a great lot in that neighborhood. This is a fantastic opportunity to not only showcase the lot you’re selling, but also to highlight your creative and unique marketing techniques.

 

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

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