Open House Tip

OPEN HOUSE BENEFITS FOR A LISTING AGENT

I was talking with a real estate professional who said he hosts a few open houses to appease his seller, but he really doesn’t enjoy doing them and feels they’re a waste of time. Your seller believes you’ll find the ideal buyer for their home by hosting an open house, but in reality, chances are slim that the buyer for this property will appear at your open house. Why should you be eager to hold as many open houses as possible? Because this is how you’ll meet prospective customers. You have the opportunity to network and showcase your skills as a great listing agent. Make sure the home is properly staged, smells fabulous and your awesome marketing materials are on display. Have bottled water and food available. Food will always keep people around a little bit longer to talk with you.

If you have an assistant, he/she might be hosting your open houses. If you do you’re missing the opportunity to meet prospective buyers and sellers face-to-face. The bottom line is this event is about selling yourself and building your “Sphere of Influence.”

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