Tip - Networking 360 Degrees

Networking 360 Degrees

Being a real estate professional it’s imperative that you spend a significant amount of time networking in order to grow your business.

The (3) areas of networking are:

1. Peers: Go on Realtor Tours, attend weekly sales meetings in your office, socialize and work on continuing to improve your people skills with other agents.

2. Sphere of Influence: Routinely keep in touch with your customers. They will consider you to be genuinely thoughtful if you send them birthday and anniversary cards. If they inform you that they have an interest in buying or selling down the road, enter them into the MLS system as a prospect and have daily matched listings emailed to them. Make time to reach out and periodically call them and always be authentic. Inquire as to how they’re doing and see what their current real estate needs are. They’re not only your customers, they’re your lifelong friends. You should find out what their interests are so that you can connect with them at mutual activities that you also enjoy doing i.e. PTA, Fishing, Bowling, Golfing, Boating, Tennis, Volunteer Events etc.

3. Prospects: Join groups, clubs and volunteer with your favorite not-for-profit organization. Participate in activities involving your children where you can meet and befriend other parents. You must become a social butterfly and continue to find avenues to meet new people and develop friendships. You need to regularly increase your “Sphere of Influence.”

Networking is so much more than just showing up at an event and handing out your business card. It’s all about relationships. In order for you to become a Top Producer you need your customer’s repeat business and referrals. Putting forth considerable effort to network will help get you on the path to success.

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