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Design a Marketing Plan for Your New Listing

Listing Agents need to “Think Outside the Box” when it comes to marketing listings.   You want to get as much exposure for your listings as possible.  In addition to the MLS, you need to come up with a game-plan of all the different avenues you plan on marketing your new listing.  Have a marketing budget for each new listing.   Be creative and a visionary when it comes to your marketing efforts:

MLS. Upload several high quality property photos.
Social Media Marketing. Facebook, Twitter, Instagram, Pinterest, etc. Post regularly!
Business Website. Focus on quality content and images. Build your brand.
Print Media. Local Newspapers and Magazines.
Aerial Video & Photography. Drone technology.
Feature Sheets/Flyers, Brochures and Post Cards.
Open House. If you have a luxury lot listing, hold an open house there. Weather permitting, bring a small table, a few chairs, bottled water and your awesome marketing materials.
Broker Open/Realtor Tour. Spend time staging. Get feedback from brokers/agents.

Keep your seller updated in a timely manner on all marketing initiatives you’re doing for their property.  The more exposure they see for their property the happier they will be.  At the time you list the property, review the comps with the seller and make sure the property is priced correctly.  If the listing is overpriced you’ll end up wasting a lot of time and marketing dollars.

Disclaimer:  The opinions expressed in blogs on this website are solely those of Marcy Sanders.  The information provided on this site is for general informational and educational purposes only.

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