Listing Presentation
6 Must Do Things Before Your Listing Presentation
Following are 6 Things Agents Should Do Prior to a Listing Appointment
- CMA. Create an impressive CMA report with several comps to show the sellers comparable properties (sold, pending, active) in their neighborhood over the last 6 months.
- Comps. Drive by the most recent comps so you see what they look like on the exterior and where they’re located in proximity to the sellers property. How are these properties different or similar to the sellers property? Take notes!
- List Price. Based on comps, know what you will advise the sellers is the best list price for a fast sale.
- Marketing. Gather samples of recent marketing that you’ve done for your listings. Have these available to show the sellers. Also, prepare a document of where you advertise and market your business and listings i.e. your website, social media channels etc.
- Signage & Lockbox. Bring a “For Sale” sign and lockbox with you just in case the sellers hire you on-the-spot to list their property.
- OrganizeMeForms™. If the sellers hire you, have them sign a listing agreement and use the Listing Checklist to keep all listing steps organized. Give the sellers the “Sellers Homework” form to complete. Use these detailed forms and checklists to help organize all of your listing activities.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
Critical Questions Sellers Must Ask Before Listing
Questions to Ask an Agent During the Listing Presentation
- Experience. How long have you been selling real estate? Full time or part time?
- Sales. How many properties have you sold over the last 12 months?
- Fees. What is your commission?
- Luxury Market. If the property is in a luxury market — How many properties have you listed and sold over the last year in a luxury market?
- Marketing. How do you plan to advertise our property? Where do you advertise your listings i.e. print, website. social media channels etc.?
- Listing Agreement. How long are we committed to the agreement? What if we’re not pleased, are there repercussions if we want to terminate the agreement?
Sellers should always interview at least 2-3 agents. Never list with an agent solely because he or she is an acquaintance or friend-of-a-friend. Make sure the agent is qualified, highly organized and your personalities mesh well together. Be crystal clear on communication expectations with your agent.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
3 Crazy Things Rookies Do To Sabotage Their Listing Presentation
What are you doing wrong that’s holding you back from getting that listing?
- Unable To Sell Yourself. You’re a real estate rookie and you’re level of confidence just isn’t there yet. Rehearse your elevator speech 100 times in front of your friends or family. Why would sellers choose you over an experienced agent? Know what your best attributes are for a career in real estate. Fake it till you make it!
- Not The Market Expert. You come across as not being knowledgeable about the sellers community/neighborhood. Strive to be the market expert for the area that you’re doing a listing presentation. Don’t look clueless, do your homework!
- Lack Of An Effective Marketing Plan. Sellers aren’t convinced that you’ll properly advertise their property. Do you have an amazing website? Are you on at least a few social media platforms? Do you have marketing examples that you’ve done for past sellers? If not, then put together a comprehensive marketing plan that will wow the sellers and knock their socks off. Think outside-the-box when it comes to creatively marketing your listings. Be unique!
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
