Monthly Archives: February 2018
12 Agent Safety Tips
12 Safety Tips for Real Estate Agents
1. Keep your personal and business social media pages separate. Consider changing the security settings on your personal pages on social media and making them private, if you have a lot of personal information displayed. You don’t want to give complete strangers full access to details about your personal life.
2. Never meet new clients, aka strangers, at your home office.
3. Meet new clients, that you’ve never met before, in your company’s office or a public place like a restaurant or coffee shop.
4. All of your showings should be entered into an app with the client’s name, address and cell number. Office staff should have access to all of your showing details.
5. Never meet new buyers for the first time showing them property. Have them come into your office, get their contact information, make a copy of their driver’s license and introduce them to office staff. Before showing property, determine the criteria for the property they want and also have them get pre-approved by a mortgage broker or mortgage loan officer.
6. All agents should refrain from including their headshot photos on real estate signage. Your photo may prompt a potential perpetrator to pursue you and not for real estate reasons.
7. Keep pepper spray in your purse or on your key ring. Whether it’s an aggressive human or canine, be prepared.
8. If you’re hosting an open house, be aware of your surroundings and who is at the property. Have an open house sign-in log. Always have your purse and valuables stored out-of-sight.
9. Listen to your gut instinct. If a situation or person feels wrong, leave immediately. No excuse required.
10. If you ever find yourself in a position where you’re being strong-armed or physically threatened — scream, bite, kick them hard in the groin. Do whatever it takes to get away! Fight for your life! Never let someone take you to a second location. Never!!
11. Take a Self Defense class yearly. There’s also CPR/AED and First Aid Training classes available. Contact your local police and fire departments for information on public education classes. Be prepared for all emergencies!
12. Your broker has a list of safety rules for agents to follow. Make sure you’re aware of what they are.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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5 Tips to get Rookies on the Fast Track
Success Tips for Real Estate Rookies
Mentor. Find an experienced real estate agent, partner or team that can teach and mentor you. Also, talk to top producers in your office and let them share with you what they’ve learned on their road to success.
Farm Area. Determine what specific areas and neighborhoods you’re going to focus your marketing efforts on. Learn all you can about real estate in those areas and become the real estate expert. Prospective buyers and sellers want to work with agents who are knowledgeable about real estate and specific neighborhoods they’re selling or buying in.
Networking. Network and create your “Sphere of Influence.” This is a group of people who you will be actively marketing your business to. Start with your family, friends and acquaintances. Be a social butterfly and meet new people through hobbies, activities, volunteering. Build long lasting relationships that will in turn provide referrals and repeat business for years to come.
Open House. Ask top producers, in your office, if you can host open houses at their listings. The reality is an open house will rarely attract a buyer for that specific property, but it’s a great opportunity for you to meet prospective buyers and sellers. Have bottled water and food available. Prospects will stay longer and talk to you if there’s food.
Marketing. Spend the money and have an awesome website created. Also set up a Facebook business page, Instagram and Twitter. You need to market and sell YOU and your abilities as an agent. Why would I choose you, a brand new agent, to list my property? What qualities do you possess that make you stand out among all other agents? How are you going to market my property? Determine specific points on why buyers and sellers would hire you, a rookie, over every other agent. At this stage, you might not have any listings to market and sell, but you are selling yourself!
Listen, learn and put 200% effort into your new career. Spend time mastering your MLS system. You’re not going to become a top producer overnight. It will take time to establish yourself in real estate and to acquire listings. If you’re using zipForm®, consider adding the OrganizeMeForms™ library of forms. It’s imperative that you’re detail oriented and highly organized. Stay the course and never ever give up!
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
6 Secret Tips for Selling a Luxury Property
6 Insightful Points for Agents Selling a Property in a Luxury Home Market
1. List Price. Based on comps you need to make sure the property is priced well. The last thing you want is to have an overpriced listing that you’re spending a ton of money marketing and you’re not attracting any serious buyers. You’ll end up frustrating your sellers and yourself with little showing activity. Some agents want as many listings as possible and will let the sellers determine the list price knowing full well that it’s overpriced and will lose momentum by being in the MLS for several months. That’s a “Lose-Lose” situation. You need to discuss the comps with your sellers and advise them on what the list price needs to be in order to sell their luxury home in a reasonable amount of time for that market.
2. Property Photos. Hire a professional photographer to take amazing photos of the property. You’re going to be placing the photos in high end marketing materials so you want the very best quality photos possible. Without a doubt, outstanding photos will attract prospective buyers for your luxury listing.
3. Home Inspection. Advise the sellers to have a home inspection done (not necessary if it’s being sold “as-is”). This is especially important if the property is older. By doing so, you and the sellers will know what items need repaired and each can be resolved (with qualified referrals you give the sellers) in a timely manner soon after you’ve listed their luxury property.
4. Marketing Materials. You should have a current survey, aerial photos, property photos, virtual tour and feature sheets. Advertise their property in high end magazines and publications. Having outstanding marketing materials will help sell the property and show the sellers why you’re the most qualified agent to showcase their luxury home to prospective buyers.
5. High-Tech Systems. Make sure you take the time with the sellers to learn how all the high-tech systems function (take good notes!). When you’re showing the property or holding an open house you need to fully understand: interior and exterior lighting system, security system, hurricane shutters, audio system, pool/spa controls etc. This is especially important if the home is vacant and not owner occupied. You will be responsible for properly staging this luxury home so it shows like a rock star. Knowing how to operate all the high-tech systems interior/exterior of your luxury home listing is imperative.
6. Communication. Communicate regularly with your sellers. Great consistent communication with all sellers is important, but sellers in a luxury home market are typically very successful, detail oriented, Type A personalities. You MUST be highly organized (using OrganizeMeForms™ will help get you there) and communicate frequently with your sellers on showing activity, showing feedback, open house feedback, marketing initiatives etc. Sellers expect their agent to be a great communicator. If you succeed in the communication department you’ll be rewarded with their referrals and repeat business for years to come. That’s your goal!
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Most Desired Listing Agent Attributes
Highly Desired Attributes Most Sellers Want In a Listing Agent
- Great track record for selling properties quickly. (How many properties has the agent sold in the last 12 months? What was the list price and sold price of those properties?)
- Works full-time.
- Go-getter.
- Integrity.
- Honest.
- Diligent.
- Results driven.
- Friendly personality.
- Aggressive.
- Highly experienced negotiator.
- Several years of real estate experience.
- Knowledgeable about real estate in my neighborhood.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
