Social Media Marketing
5 Habits of Highly Successful Real Estate Agents
If You Want To Be A Top Producer, Then Start Acting Like One!
1. Networking. Consistently network with peers, Sphere of Influence, networking groups and in social settings where they can make new friends aka potential future customers.
2. Technology. Always thinking outside-the-box. They’re not afraid to learn and use new real estate technology to increase sales. They’re an advanced user of their MLS system. They understand the importance of using a lead-generating CRM. They have a custom website to build brand awareness, generate quality leads, increase credibility, help buyers and sellers throughout their buying or selling journey.
3. Communication. Great communicators! They routinely keep in touch with past customers as well as their current sellers and buyers. They call, text, email and stay connected to their Sphere of Influence on a regular basis.
4. Social Media Marketing. They understand and utilize many social media marketing platforms to promote their business. They post and tweet on a regular basis to increase awareness of their business and brand. They regularly review social media analytics and make adjustments as needed. Always keeping a “positive” tone with everything they post, tweet and upload onto social media.
5. Brand. They have established an impressive set of marketing and communication methods that help to distinguish their company from the competition. They know that they themselves, in fact, are their brand. A well-defined and executed brand strategy is in place to affect all aspects of their business.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Fabulous Ways To Market Your New Listing
Design a Marketing Plan for Your New Listing
Listing Agents need to “Think Outside the Box” when it comes to marketing listings. You want to get as much exposure for your listings as possible. In addition to the MLS, you need to come up with a game-plan of all the different avenues you plan on marketing your new listing. Have a marketing budget for each new listing. Be creative and a visionary when it comes to your marketing efforts:
MLS. Upload several high quality property photos.
Social Media Marketing. Facebook, Twitter, Instagram, Pinterest, etc. Post regularly!
Business Website. Focus on quality content and images. Build your brand.
Print Media. Local Newspapers and Magazines.
Aerial Video & Photography. Drone technology.
Feature Sheets/Flyers, Brochures and Post Cards.
Open House. If you have a luxury lot listing, hold an open house there. Weather permitting, bring a small table, a few chairs, bottled water and your awesome marketing materials.
Broker Open/Realtor Tour. Spend time staging. Get feedback from brokers/agents.
Keep your seller updated in a timely manner on all marketing initiatives you’re doing for their property. The more exposure they see for their property the happier they will be. At the time you list the property, review the comps with the seller and make sure the property is priced correctly. If the listing is overpriced you’ll end up wasting a lot of time and marketing dollars.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
Top 5 FAQs Agents Have About Social Media Marketing
Key Questions That Agents Have About Social Media
1. What do I post or tweet? Use graphics and great content. Blog regularly on your website about real estate and share to your social media channels. The topic of what you post 
and tweet about should be real estate and always maintain a positive tone. Some believe that cross promoting your social media channels is useful, while others feel it’s a waste of time. You can try cross promoting and determine if the juice is worth the squeeze. You’ll need to think and plan what type of posts would be best suited for each of your social media channels.
2. How frequently should I post and tweet? Post to Facebook and Instagram once a day. Tweet 5-6 times a day. Other channels such as LinkedIn, Pinterest, Google+ — post periodically. Some of your platforms can be linked together like “Facebook and Twitter.” If you post/tweet on one of those platforms, your post/tweet will publish to the other. I wouldn’t suggest doing this 100% of the time. You want your posts and tweets to be unique and not identical on all channels.
3. Do I need an app to manage my social network channels? If you have more than a few channels that you’re posting and tweeting to, it would be advantageous. Check with
your peers and poll them to find out which scheduling app they use and love. Some apps are free while others charge a minimal monthly fee.
4. Should I advertise my listings on social media? You can certainly post and advertise some of your listings on Facebook and Instagram. The more exposure, the better! I would advise against posting other agent’s listings. It gives the impression that the listings are yours and you don’t want to offend the listing agent.
5. Should I have an outline for what I’m posting? Yes, you should. As an example, I put together a posting schedule for my business Facebook page to help keep me organized: Monday – Sales, Tuesday – Real Estate News, Wednesday – One of my blog posts, Thursday – Inspirational Quote, Friday – Real Estate Joke, Weekend – Optional-Something on the personal side to let people get to know the real me. On Facebook, I promote Instagram once a month and Twitter periodically. *Embrace a soft sales approach on social media. Do not post or tweet daily pushing sales.
The most important tip I can give agents about social media marketing is don’t create social media accounts, post once or twice and then abandon them. You have to nurture and maintain your social media channels, just like a beautiful garden. It takes creativity and effort on a regular basis. If you want a great presence on social media, make the commitment and stay the course.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for!
3 Ways Real Estate Agents Sabotage Their Social Media
Social Media Marketing Is A Great Tool to Build Your Business and Brand
Too many Social Media Platforms. It’s better to choose 1-3 social media platforms, rather than several, and manage them properly.
Infrequent Posting or Tweeting. If you’re not posting and tweeting on a regular basis, then social media won’t be an effective marketing tool to increase your business. Utilize a social media scheduling app that will help you get organized by planning and scheduling your posts and tweets. A consistent and engaging presence is your goal.
Not Interacting with Potential Customers. Social Media gives you a golden opportunity to connect with potential sellers and buyers and impress them with your knowledge of the real estate market. Real Estate is the art of becoming a valuable adviser and not a salesperson.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
7 Brilliant Social Media Marketing Tips for Agents
Social Media Marketing 101: Begin. Learn. Grow.
1. Social Media Channels. If you’re new to social media marketing, start off by creating accounts on a few channels (not all of them!). I suggest starting with a Business Facebook page and Instagram. Invite your friends, family and past customers to like your business pages.
2. Consistency. Be consistent and commit to posting on your social media channels once a day.
3. Content and Images. Content is king! Be creative, funny and informative with your posts. Take time to find and use great images. If you’re at a loss for what to post, there are apps available that will assist you in finding great real estate content.
4. Hashtags. In the search window within each social media channel, search hashtag + keyword you want to use to find out which ones are most popular i.e. #realestate, #realtor, #luxuryrealestate etc. I also get hashtag ideas from others who are posting in the real estate industry and then do a search to see how popular each hashtag is before I use it. Use hashtags at the end of your post/tweet or also throughout the post/tweet verbiage (do that sparingly or it becomes difficult to read!). Following are my recommendations for the number of hashtags to use: Facebook (2-3), Instagram (11-Do not combine hashtags with the image caption. Put them in a comment.), Twitter (2-3), LinkedIn (0), Pinterest (0).
5. Personal vs. Business. It’s important that your personal and business pages on social media are separate. I believe over the weekend it’s acceptable to post something more personal on your business pages, but always keep it classy and tasteful. Never get too personal on your business pages. Don’t post images that are sexy or controversial. If you do, you’re hurting your brand and reputation.
6. Analytics. Review analytics periodically to see what days and times your posts are getting the most engagements and views. Adjust accordingly.
7. Scheduling. Posting on (2) social media channels once daily can be done easily, however, if you decide to branch out and start using additional channels like Twitter, Pinterest, Google +, LinkedIn etc. you’ll want to research and use a social media scheduling app. There are a number of free scheduling apps and some charge a small monthly fee. I highly recommend that you talk with your peers and see which one they feel is the most popular and user friendly.
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Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
