Monthly Archives: November 2017
Critical Questions Sellers Must Ask Before Listing
Questions to Ask an Agent During the Listing Presentation
- Experience. How long have you been selling real estate? Full time or part time?
- Sales. How many properties have you sold over the last 12 months?
- Fees. What is your commission?
- Luxury Market. If the property is in a luxury market — How many properties have you listed and sold over the last year in a luxury market?
- Marketing. How do you plan to advertise our property? Where do you advertise your listings i.e. print, website. social media channels etc.?
- Listing Agreement. How long are we committed to the agreement? What if we’re not pleased, are there repercussions if we want to terminate the agreement?
Sellers should always interview at least 2-3 agents. Never list with an agent solely because he or she is an acquaintance or friend-of-a-friend. Make sure the agent is qualified, highly organized and your personalities mesh well together. Be crystal clear on communication expectations with your agent.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Soft Sales Skills Critical to Your Success
Focus Your Effort on Teaching Customers About Real Estate
Highly successful agents are: Kind, Caring and Compassionate. They are the market expert and patiently teach their customers about real estate. The emphasis is not on hard sales, but rather being an adviser to their customers on the process of buying and selling property. As a result, agents are rewarded with loyal customers a.k.a. lifelong friends who will brag about them to everyone they know as well as provide them with repeat business for years.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
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Form Spotlight - Realtor Tour Sign-In
Realtor Tour Sign-In
Listing Agents will use this form when holding an open house for agents. It will provide them with invaluable information from other agents perspective on list price and attributes of the property. This feedback can also gauge if a price reduction should be considered as well as areas that may need improvement. Listing Agents should review the completed form with the sellers to enlighten them on how their peers perceived the property. It’s very insightful information that you’ll want to share with them. Sellers love feedback on their property!! Whether it’s positive or negative comments, make your sellers aware.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Top 5 Things That Should Never Be In MLS Photos
Following Are Things That Should Never Ever Be In Your Listing Photos
- Pets
- Children
- Vehicles
- Toilet Seats Up
- Clutter
Great MLS photos will undoubtedly help sell your listing. Take your time, or hire a professional photographer, to take outstanding property photos. For listings up north, make sure you update your MLS photos if the listing has been on the market for a while as season’s change.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Market Yourself At Open House
Think Of An Open House As A Networking Event That You’re Hosting
Listing Agents should want to hold as many open houses for their sellers as possible. Certainly not because an open house will bring the right buyer for that property, but because an open house will lure prospective buyers and sellers to you. It’s a networking event and a great opportunity for you to meet and introduce yourself to prospective customers. Market yourself, along with the listing. Make sure you look professional, have a variety of great marketing materials available and ensure the property is well staged. Everything should look and smell inviting. Take the time prior to the start of your open house to get organized. If you want open house attendees to stay a little longer to talk with you, have food available.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Things To Do Before Buying A Home
Get Your Ducks-In-A-Row Before Purchasing A Home
- Credit Score. Check your credit score. I recommend Credit Karma. It’s free! https://www.creditkarma.com/ Does your credit score need improvement? If so, take steps to increase your credit score so that you can take advantage of the best mortgage rate offered.
- Pre-Approved. Now is the time to be pre-approved by a lender for a mortgage. Get the lender to give you a loan commitment letter. That way you’ll know exactly how much you can borrow for a mortgage before you choose a real estate agent and start looking at property.
- Available Funds. Determine what funds you have available for: earnest money deposit, down payment and closing costs. Earnest money is a deposit made to a seller showing the buyer’s good faith in a transaction. Assuming that all goes well and your offer is accepted by the seller, the earnest money will go toward the down payment and closing costs. The down payment will be a percentage of the purchase price. Closing costs are expenses over and above the price of the property in a real estate transaction. Costs incurred include loan origination fees, discount points, appraisal fees, title searches, title insurance, surveys, taxes, deed-recording fees and credit report charges.
- Search Criteria. If you have a partner, outline in writing your wants, needs and must-haves together for a property. Decide specifically what you’re looking for and the location.
- Sell Then Buy. If you already own a property, considering selling it “before” looking for another one. Having a contingency in the sales agreement for the new property that you have to sell and close on your current property is problematic. Most sellers won’t agree to that contingency.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Must Have Traits To Protect Your Brand
5 Attributes of an Agent Who Values Their Reputation
- Integrity
- Honesty
- Dependability
- Authentic
- Humble
In the real estate business your reputation is EVERYTHING. Don’t tarnish it by deceitful, underhanded or immoral behavior. Following are some examples of bad behavior that will put a black cloud over your reputation and brand:
- An agent withholds his assistant’s bonus after a closing. He has a reputation over the years of not paying his assistant’s all of the bonuses they rightfully earned. Because the bonus agreements were never in writing when he hired his assistant’s he feels he can withhold their bonus for whatever reason.
- An agent obtains a home inspection report from a listing agent (seller paid for it) who gave him permission to review it, but asked him not to share it with his buyers. The agent immediately faxes the inspection report to each of his buyers.
- An agent belittles his assistant when she refuses to take his online continuing education test. She tells the agent taking the test for him is unethical. The agent loudly proclaims that he should have included that task in his assistant’s job description. Everyone in the office overhears him.
- An agent consistently doesn’t pay his business related bills when they’re due. Vendors are calling him, and his assistant, on a weekly basis asking why he hasn’t paid his bill.
- An agent attends a Realtor’s Tour for another agent in her office and upon leaving the property the agent engages in conversation with prospective buyers and gives them her business card.
- Agents periodically approach a top producer in their office asking for advice, but the agent is too arrogant to share her knowledge for success with them.
- A Buyer’s Agent tells her customer it’s impossible for her to get together this afternoon because she’s in another part of town. In actuality, she’s in the office all day. Everyone in close proximity to her desk hears this phone conversation.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
