Real Estate Rookie
7 Brilliant Social Media Marketing Tips for Agents
Social Media Marketing 101: Begin. Learn. Grow.
1. Social Media Channels. If you’re new to social media marketing, start off by creating accounts on a few channels (not all of them!). I suggest starting with a Business Facebook page and Instagram. Invite your friends, family and past customers to like your business pages.
2. Consistency. Be consistent and commit to posting on your social media channels once a day.
3. Content and Images. Content is king! Be creative, funny and informative with your posts. Take time to find and use great images. If you’re at a loss for what to post, there are apps available that will assist you in finding great real estate content.
4. Hashtags. In the search window within each social media channel, search hashtag + keyword you want to use to find out which ones are most popular i.e. #realestate, #realtor, #luxuryrealestate etc. I also get hashtag ideas from others who are posting in the real estate industry and then do a search to see how popular each hashtag is before I use it. Use hashtags at the end of your post/tweet or also throughout the post/tweet verbiage (do that sparingly or it becomes difficult to read!). Following are my recommendations for the number of hashtags to use: Facebook (2-3), Instagram (11-Do not combine hashtags with the image caption. Put them in a comment.), Twitter (2-3), LinkedIn (0), Pinterest (0).
5. Personal vs. Business. It’s important that your personal and business pages on social media are separate. I believe over the weekend it’s acceptable to post something more personal on your business pages, but always keep it classy and tasteful. Never get too personal on your business pages. Don’t post images that are sexy or controversial. If you do, you’re hurting your brand and reputation.
6. Analytics. Review analytics periodically to see what days and times your posts are getting the most engagements and views. Adjust accordingly.
7. Scheduling. Posting on (2) social media channels once daily can be done easily, however, if you decide to branch out and start using additional channels like Twitter, Pinterest, Google +, LinkedIn etc. you’ll want to research and use a social media scheduling app. There are a number of free scheduling apps and some charge a small monthly fee. I highly recommend that you talk with your peers and see which one they feel is the most popular and user friendly.
@OrganizeMeForms
#RealEstate #Realtor #Rookie #SocialMediaMarketing #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
3 Crazy Things Rookies Do To Sabotage Their Listing Presentation
What are you doing wrong that’s holding you back from getting that listing?
- Unable To Sell Yourself. You’re a real estate rookie and you’re level of confidence just isn’t there yet. Rehearse your elevator speech 100 times in front of your friends or family. Why would sellers choose you over an experienced agent? Know what your best attributes are for a career in real estate. Fake it till you make it!
- Not The Market Expert. You come across as not being knowledgeable about the sellers community/neighborhood. Strive to be the market expert for the area that you’re doing a listing presentation. Don’t look clueless, do your homework!
- Lack Of An Effective Marketing Plan. Sellers aren’t convinced that you’ll properly advertise their property. Do you have an amazing website? Are you on at least a few social media platforms? Do you have marketing examples that you’ve done for past sellers? If not, then put together a comprehensive marketing plan that will wow the sellers and knock their socks off. Think outside-the-box when it comes to creatively marketing your listings. Be unique!
#RealEstate #Realtor #Rookie #Sellers #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Top 5 FAQs Agents Have About Social Media Marketing
Key Questions That Agents Have About Social Media
1. What do I post or tweet? Use graphics and great content. Blog regularly on your website about real estate and share to your social media channels. The topic of what you post 
and tweet about should be real estate and always maintain a positive tone. Some believe that cross promoting your social media channels is useful, while others feel it’s a waste of time. You can try cross promoting and determine if the juice is worth the squeeze. You’ll need to think and plan what type of posts would be best suited for each of your social media channels.
2. How frequently should I post and tweet? Post to Facebook and Instagram once a day. Tweet 5-6 times a day. Other channels such as LinkedIn, Pinterest, Google+ — post periodically. Some of your platforms can be linked together like “Facebook and Twitter.” If you post/tweet on one of those platforms, your post/tweet will publish to the other. I wouldn’t suggest doing this 100% of the time. You want your posts and tweets to be unique and not identical on all channels.
3. Do I need an app to manage my social network channels? If you have more than a few channels that you’re posting and tweeting to, it would be advantageous. Check with
your peers and poll them to find out which scheduling app they use and love. Some apps are free while others charge a minimal monthly fee.
4. Should I advertise my listings on social media? You can certainly post and advertise some of your listings on Facebook and Instagram. The more exposure, the better! I would advise against posting other agent’s listings. It gives the impression that the listings are yours and you don’t want to offend the listing agent.
5. Should I have an outline for what I’m posting? Yes, you should. As an example, I put together a posting schedule for my business Facebook page to help keep me organized: Monday - Sales, Tuesday - Real Estate News, Wednesday - One of my blog posts, Thursday - Inspirational Quote, Friday - Real Estate Joke, Weekend - Optional-Something on the personal side to let people get to know the real me. On Facebook, I promote Instagram once a month and Twitter periodically. *Embrace a soft sales approach on social media. Do not post or tweet daily pushing sales.
The most important tip I can give agents about social media marketing is don’t create social media accounts, post once or twice and then abandon them. You have to nurture and maintain your social media channels, just like a beautiful garden. It takes creativity and effort on a regular basis. If you want a great presence on social media, make the commitment and stay the course.
#RealEstate #Realtor #SocialMediaMarketing #Marketing #Twitter #Instagram #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
3 Secrets Sellers Wish Their Listing Agent Knew
Be Aware of These Secrets Your Sellers Will Never Tell You:
1. Open House. Sellers absolutely want you to hold regular open houses at their property. While most agents will whine about doing this, you should be more than willing. It’s an opportunity to meet new clients and showcase your talents as a great listing agent. Bring your fabulous marketing materials and sell yourself.
2. Communication. They want you to be a great communicator. Talk to your sellers on a weekly basis. Give them showing feedback, suggestions on areas to improve upon, information on new/pending/sold comps in their area, etc. Don’t ignore them! If sellers have to keep reminding you to communicate with them, you’re not doing a good job.
3. Testimonials. If you sell their property in a timely manner and they really enjoyed working with you, sellers will reward you with repeat business and referrals for years to come. Word-of-mouth is free advertising for you. If they’re not pleased with your performance, your sellers will bad mouth you to everyone they know.
#RealEstate #Realtor #ListingAgent #Sellers #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Habits of Highly Successful Real Estate Agents
If You Want To Be A Top Producer, Then Start Acting Like One!
1. Networking. Consistently network with peers, Sphere of Influence, networking groups and in social settings where they can make new friends aka potential future customers.
2. Technology. Always thinking outside-the-box. They’re not afraid to learn and use new real estate technology and apps to increase their sales. They’re an advanced user of their MLS system.
3. Communication. Great communicators! They routinely keep in touch with past customers as well as their current sellers and buyers. They call, text, email and stay connected to their Sphere of Influence.
4. Social Media Marketing. They understand and utilize many social media marketing platforms to promote their business. They post and tweet on a regular basis to increase awareness of their business and brand. They regularly review social media analytics and make adjustments as needed. Always keeping a “positive” tone with everything they post, tweet and upload onto social media.
5. Brand. They have established an impressive set of marketing and communication methods that help to distinguish their company from the competition. They know that they themselves, in fact, are their brand. A well-defined and executed brand strategy is in place to affect all aspects of their business.
#RealEstate #TopProducer #Technology #SocialMediaMarketing #Brand #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
12 Safety Tips for Real Estate Agents
12 Safety Tips for Real Estate Agents
1. Keep your personal and business social media pages separate. Consider changing the security settings on your personal pages on social media and making them private, if you have a lot of personal information displayed. You don’t want to give complete strangers full access to details about your personal life.
2. Never meet new clients, aka strangers, at your home office.
3. Meet new clients, that you’ve never met before, in your company’s office or a public place like a restaurant or coffee shop.
4. All of your showings should be entered into an app with the client’s name, address and cell number. Office staff should have access to all of your showing details.
5. Never meet new buyers for the first time showing them property. Have them come into your office, get their contact information, make a copy of their driver’s license and introduce them to office staff. Before showing property, determine the criteria for the property they want and also have them get pre-approved by a mortgage broker or mortgage loan officer.
6. All agents should refrain from including their headshot photos on real estate signage. Your photo may prompt a potential perpetrator to pursue you and not for real estate reasons.
7. Keep pepper spray in your purse or on your key ring. Whether it’s an aggressive human or canine, be prepared.
8. If you’re hosting an open house, be aware of your surroundings and who is at the property. Have an open house sign-in log. Always have your purse and valuables stored out-of-sight.
9. Listen to your gut instinct. If a situation or person feels wrong, leave immediately. No excuse required.
10. If you ever find yourself in a position where you’re being strong-armed or physically threatened — scream, bite, kick them hard in the groin. Do whatever it takes to get away! Fight for your life! Never let someone take you to a second location. Never!!
11. Take a Self Defense class yearly. There’s also CPR/AED and First Aid Training classes available. Contact your local police and fire departments for information on public education classes. Be prepared for all emergencies!
12. Your broker has a list of safety rules for agents to follow. Make sure you’re aware of what they are.
#RealEstate #AgentSafety #AgentTips #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Simply Awesome Traits You Need To Succeed In Business
Your dog has some great qualities that you should mirror in order to be more successful in business. Those positive attributes are being happy, friendly, genuine, courageous, easy-going, lovable, loyal, stress-free, forgiving, selfless, enthusiastic, empathetic, extrovert, playful and good listener. The more you’re like your dog, the better your chances are on the road to success in real estate. p.s. Please refrain from biting anyone or marking your territory…!
#RealEstate #Realtor #topproducer #topagent #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Tips to get New Agents on the Fast Track
Tips for Real Estate Rookies
1. Mentor
Find an experienced real estate agent, partner or team that can teach and mentor you. Also, talk to top producers in your office and let them share with you what they’ve learned on their road to success.
2. Farm Area
Determine what specific areas and neighborhoods you’re going to focus your marketing efforts on. Learn all you can about real estate in those areas and become the real estate expert. Prospective buyers and sellers want to work with agents who are knowledgeable about real estate and specific neighborhoods they’re selling or buying in.
3. Networking
Network and create your “Sphere of Influence.” This is a group of people who you will be actively marketing your business to. Start with your family, friends and acquaintances. Be a social butterfly and meet new people through hobbies, activities, volunteering. Build long lasting relationships that will in turn provide referrals and repeat business for years to come.
4. Open House
Ask top producers, in your office, if you can volunteer to host open houses at their listings. The reality is an open house will rarely attract a buyer for that specific property, but it’s a great opportunity for you to meet prospective buyers and sellers. Have bottled water and food available. Prospects will stay longer and talk to you if there’s food.
5. Marketing
Spend the money and have an awesome website created. Also set up a Facebook Fan Page, Instagram and Twitter. You need to market and sell YOU and your abilities as an agent. Why would I choose you, a brand new agent, to list my property? What qualities do you possess that make you stand out among all other agents? How are you going to market my property? Determine why buyers and sellers would hire you over every other agent. At this stage, you might not have any listings to market and sell, but you are selling yourself!
Listen, learn and put 200% effort into your new career. Spend time mastering the MLS system. You’re not going to become a top producer overnight. It will take time to establish yourself in this business and acquire listings. If you’re using zipForm® Plus, consider adding the OrganizeMeForms™ library of forms. It’s imperative that you’re detail oriented and highly organized. Stay the course and never ever give up!!
#RealEstate #RealEstateRookie #Rookies #Realtor #RealEstateAgent #RealEstateTips
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
