Top Agent
Avoid These 10 Mistakes When Dealing with High-End Sellers
10 Mistakes Listing Agents Should Avoid:
- Lack of Communication. Not consistently communicating with sellers. Sellers want to be kept up-to-date on all activity surrounding the sale of their property.
- Not Pre-Qualifying Buyers. Always make sure prospects are pre-qualified before showing the property.
- Ineffective Marketing. Sellers will insist that you have an impressive and comprehensive marketing plan. Have a variety of aerial photos taken and mark the property lines on them. Create fabulous flyers and feature sheets. Advertise in luxury home magazines.
- Unavailable for Showings. Sellers will want you to be present during all showings (not your Assistant!). Make time prior to each showing to expertly stage the property.
- Not Tech Savvy. High-end properties will typically have very expensive and complex lighting, alarm and sound systems. Make sure you spend enough time with the sellers showing you how it all works and take good notes. If the property is vacant, feel free to use sticky notes on switches and controls so you remember how they operate.
- No Inventory List. If the property is being sold with all contents included in the sale you need to immediately do a full inventory of every item in that property. Make sure the sellers advise you what items are personal and they’re taking with them. Have the sellers review and sign off on the inventory list.
- Lacking Keys & Clickers. If the property is vacant make sure that you get all keys for doors, windows, garage, attic access door, boat lift as well as gate and garage door clickers etc. Collect all of those from the Sellers when the property is listed and keep them in a secure place. If a home inspector needs any of those keys during an inspection and they’re not available, the sellers will blame you.
- Not Monitoring Their Property. If this isn’t the sellers primary residence, you’ll have a second job title “Mr/Ms Home Watch.” Sellers will expect you to be their eyes and ears if anything is going wrong with their property i.e. pool isn’t being cleaned, grass isn’t being cut, A/C isn’t working, toilet overflowed, damage from mother nature, etc. Update sellers on the condition of their property on a weekly basis.
- No Impressive Realtor Tour. Sellers will want you to hold a grand broker’s open for your fellow agents and brokers. Be creative and make sure you have delicious food and beverages available. They’ll stay longer if you do! Don’t forget to use the OrganizeMeForms™ “Realtor Tour Sign-In” form so you know who attended and capture their invaluable feedback to share with your sellers.
- No Market Updates. Your sellers will want to know what similar properties in their neighborhood are new, pending or sold. Add your sellers as prospects in the MLS so they get automated email notifications of market activity for their area.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
3 Crazy Things Rookies Do To Sabotage Their Listing Presentation
What are you doing wrong that’s holding you back from getting that listing?
- Unable To Sell Yourself. You’re a real estate rookie and you’re level of confidence just isn’t there yet. Rehearse your elevator speech 100 times in front of your friends or family. Why would sellers choose you over an experienced agent? Know what your best attributes are for a career in real estate. Fake it till you make it!
- Not The Market Expert. You come across as not being knowledgeable about the sellers community/neighborhood. Strive to be the market expert for the area that you’re doing a listing presentation. Don’t look clueless, do your homework!
- Lack Of An Effective Marketing Plan. Sellers aren’t convinced that you’ll properly advertise their property. Do you have an amazing website? Are you on at least a few social media platforms? Do you have marketing examples that you’ve done for past sellers? If not, then put together a comprehensive marketing plan that will wow the sellers and knock their socks off. Think outside-the-box when it comes to creatively marketing your listings. Be unique!
#RealEstate #Realtor #Rookie #Sellers #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Top 5 FAQs Agents Have About Social Media Marketing
Key Questions That Agents Have About Social Media
1. What do I post or tweet? Use graphics and great content. Blog regularly on your website about real estate and share to your social media channels. The topic of what you post 
and tweet about should be real estate and always maintain a positive tone. Some believe that cross promoting your social media channels is useful, while others feel it’s a waste of time. You can try cross promoting and determine if the juice is worth the squeeze. You’ll need to think and plan what type of posts would be best suited for each of your social media channels.
2. How frequently should I post and tweet? Post to Facebook and Instagram once a day. Tweet 5-6 times a day. Other channels such as LinkedIn, Pinterest, Google+ — post periodically. Some of your platforms can be linked together like “Facebook and Twitter.” If you post/tweet on one of those platforms, your post/tweet will publish to the other. I wouldn’t suggest doing this 100% of the time. You want your posts and tweets to be unique and not identical on all channels.
3. Do I need an app to manage my social network channels? If you have more than a few channels that you’re posting and tweeting to, it would be advantageous. Check with
your peers and poll them to find out which scheduling app they use and love. Some apps are free while others charge a minimal monthly fee.
4. Should I advertise my listings on social media? You can certainly post and advertise some of your listings on Facebook and Instagram. The more exposure, the better! I would advise against posting other agent’s listings. It gives the impression that the listings are yours and you don’t want to offend the listing agent.
5. Should I have an outline for what I’m posting? Yes, you should. As an example, I put together a posting schedule for my business Facebook page to help keep me organized: Monday - Sales, Tuesday - Real Estate News, Wednesday - One of my blog posts, Thursday - Inspirational Quote, Friday - Real Estate Joke, Weekend - Optional-Something on the personal side to let people get to know the real me. On Facebook, I promote Instagram once a month and Twitter periodically. *Embrace a soft sales approach on social media. Do not post or tweet daily pushing sales.
The most important tip I can give agents about social media marketing is don’t create social media accounts, post once or twice and then abandon them. You have to nurture and maintain your social media channels, just like a beautiful garden. It takes creativity and effort on a regular basis. If you want a great presence on social media, make the commitment and stay the course.
#RealEstate #Realtor #SocialMediaMarketing #Marketing #Twitter #Instagram #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
3 Secrets Sellers Wish Their Listing Agent Knew
Be Aware of These Secrets Your Sellers Will Never Tell You:
1. Open House. Sellers absolutely want you to hold regular open houses at their property. While most agents will whine about doing this, you should be more than willing. It’s an opportunity to meet new clients and showcase your talents as a great listing agent. Bring your fabulous marketing materials and sell yourself.
2. Communication. They want you to be a great communicator. Talk to your sellers on a weekly basis. Give them showing feedback, suggestions on areas to improve upon, information on new/pending/sold comps in their area, etc. Don’t ignore them! If sellers have to keep reminding you to communicate with them, you’re not doing a good job.
3. Testimonials. If you sell their property in a timely manner and they really enjoyed working with you, sellers will reward you with repeat business and referrals for years to come. Word-of-mouth is free advertising for you. If they’re not pleased with your performance, your sellers will bad mouth you to everyone they know.
#RealEstate #Realtor #ListingAgent #Sellers #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Habits of Highly Successful Real Estate Agents
If You Want To Be A Top Producer, Then Start Acting Like One!
1. Networking. Consistently network with peers, Sphere of Influence, networking groups and in social settings where they can make new friends aka potential future customers.
2. Technology. Always thinking outside-the-box. They’re not afraid to learn and use new real estate technology and apps to increase their sales. They’re an advanced user of their MLS system.
3. Communication. Great communicators! They routinely keep in touch with past customers as well as their current sellers and buyers. They call, text, email and stay connected to their Sphere of Influence.
4. Social Media Marketing. They understand and utilize many social media marketing platforms to promote their business. They post and tweet on a regular basis to increase awareness of their business and brand. They regularly review social media analytics and make adjustments as needed. Always keeping a “positive” tone with everything they post, tweet and upload onto social media.
5. Brand. They have established an impressive set of marketing and communication methods that help to distinguish their company from the competition. They know that they themselves, in fact, are their brand. A well-defined and executed brand strategy is in place to affect all aspects of their business.
#RealEstate #TopProducer #Technology #SocialMediaMarketing #Brand #OrganizeMeForms
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Home Inspection By Seller Of Older Home Makes Sense
Older Property - Seller Should Get a Home Inspection ASAP
If you’re listing an older property, not being sold as-is, advise the sellers that it’s a good idea to go ahead and have a home inspection done after you’ve listed it. The report will reveal any defects that need to be addressed from the get-go. Having the sellers make any necessary repairs immediately will help in the selling process. No hidden issues! The juice is well worth the squeeze
#RealEstate #HomeInspection #ListingAgent #AgentTips #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Sellers Must Disappear For Showings
Sellers Should Not Be Home During Showings
It’s beneficial for sellers not to be present during a showing. It makes the buyers more at ease when looking around the property. “Listing Agent – Off-limits to Seller’s”
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#RealEstate #ListingAgent #AgentTips #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Ways Real Estate Agents Can Become Social Butterflies
Network Like a Top Producer
- NETWORK with your peers and others working in the field of real estate.
- NETWORK with small business owners who build referral partnerships.
- NETWORK at various events for local business owners. When attending the events, make authentic connections that lead to friendships. Do not attend with the intent of just passing out your business card to everyone in the room. Bush league!!
- NETWORK with past clients. What hobbies, sports, Meetups and volunteering are they participating in that you can share with them.
- NETWORK with groups, clubs, organizations, not-for-profits so you can cultivate genuine friendships with those who share your common interests and whatever you’re passionate about.
Come out of your cocoon butterfly!! Become an extrovert!! You must be a social butterfly if you want to be a Top Producer. You need to consistently grow your Sphere of Influence as well as maintain relationships with past clients. Your networking effort will determine your level of success.
#RealEstate #Networking #Success #AgentTips #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Simply Awesome Traits You Need To Succeed In Business
Your dog has some great qualities that you should mirror in order to be more successful in business. Those positive attributes are being happy, friendly, genuine, courageous, easy-going, lovable, loyal, stress-free, forgiving, selfless, enthusiastic, empathetic, extrovert, playful and good listener. The more you’re like your dog, the better your chances are on the road to success in real estate. p.s. Please refrain from biting anyone or marking your territory…!
#RealEstate #Realtor #topproducer #topagent #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Key Strategies To Personalize Your Business
How Personal is Your Business?
When was the last time you sent a handwritten note to a client? Do you send your clients birthday and anniversary cards? In this era of emailing and texting, it’s more important than ever that you talk to your clients as well as send them handwritten notes and cards. The more you personalize your business and put effort into your relationships, the more you show your clients you care about them. Clients who feel your warmth and sincerity will happily refer you to everyone they know. Free advertising!! The next time your past clients buy or sell property, who do you think they’ll call?
#RealEstate #Realtor #Success #OrganizeMeForms
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
