7 Brilliant Social Media Marketing Tips for Agents
Social Media Marketing 101: Begin. Learn. Grow.
1. Social Media Channels. If you’re new to social media marketing, start off by creating accounts on a few channels (not all of them!). I suggest starting with a Business Facebook page and Instagram. Invite your friends, family and past customers to like your business pages.
2. Consistency. Be consistent and commit to posting on your social media channels once a day.
3. Content and Images. Content is king! Be creative, funny and informative with your posts. Take time to find and use great images. If you’re at a loss for what to post, there are apps available that will assist you in finding great real estate content.
4. Hashtags. In the search window within each social media channel, search hashtag + keyword you want to use to find out which ones are most popular i.e. #realestate, #realtor, #luxuryrealestate etc. I also get hashtag ideas from others who are posting in the real estate industry and then do a search to see how popular each hashtag is before I use it. Use hashtags at the end of your post/tweet or also throughout the post/tweet verbiage (do that sparingly or it becomes difficult to read!). Following are my recommendations for the number of hashtags to use: Facebook (2-3), Instagram (11-Do not combine hashtags with the image caption. Put them in a comment.), Twitter (2-3), LinkedIn (0), Pinterest (0).
5. Personal vs. Business. It’s important that your personal and business pages on social media are separate. I believe over the weekend it’s acceptable to post something more personal on your business pages, but always keep it classy and tasteful. Never get too personal on your business pages. Don’t post images that are sexy or controversial. If you do, you’re hurting your brand and reputation.
6. Analytics. Review analytics periodically to see what days and times your posts are getting the most engagements and views. Adjust accordingly.
7. Scheduling. Posting on (2) social media channels once daily can be done easily, however, if you decide to branch out and start using additional channels like Twitter, Pinterest, Google +, LinkedIn etc. you’ll want to research and use a social media scheduling app. There are a number of free scheduling apps and some charge a small monthly fee. I highly recommend that you talk with your peers and see which one they feel is the most popular and user friendly.
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Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Blunders Buyers Agents Must Avoid
Following Are Areas Buyers Agents Need To Refrain From
1. Communication Breakdown. Not spending enough time with buyers determining their wants, must-haves, and deal breakers for a property.
2. MLS Prospects. Not adding buyers as prospects in your MLS system (or similar app). Give buyers access to view and tag properties in the MLS that they have questions about or want a showing.
3. Pre-Qualified. Buyers have not been pre-qualified by a lender before showing them property.
4. Unafordable Properties. Showing properties to buyers that are way over the maximum amount your buyers can afford, per the lender’s loan commitment.
5. Bad Attitude. Having a bad attitude when you’ve shown buyers several properties and they’re indecisive about making an offer.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Killer Networking Strategies
If You’re Not Networking 360 Degrees, You’ll Never Become a Top Producer
Peers. Go on Realtor Tours, attend weekly sales meetings in your office, socialize and work on continuing to improve your people skills with other agents.
Sphere of Influence. Routinely keep in touch with your customers. They will consider you to be genuinely thoughtful if you send them birthday and anniversary cards. If they inform you that they have an interest in buying or selling down the road, enter them into the MLS system as a prospect and have daily matched listings emailed to them. Make time to reach out and periodically call them and always be authentic. Inquire as to how they’re doing and see what their current real estate needs are. They’re not only your customers, they’re your lifelong friends. You should find out what their interests are so that you can connect with them at mutual activities that you also enjoy doing i.e. PTA, Fishing, Bowling, Golfing, Boating, Tennis, Volunteer Events etc.
Prospects. Join groups, clubs and volunteer with your favorite not-for-profit organizations. Participate in activities involving your children where you can meet and befriend other parents. You must become a social butterfly and continue to find avenues to meet people and develop new friendships. You need to regularly increase your “Sphere of Influence.”
Being an agent it’s imperative that you spend a significant amount of time networking in order to grow your business. Networking is so much more than just showing up to an event and handing out your business card to everyone in the room. Networking is about building relationships. Be diligent in your effort to network on a regular basis. That behavior will help get you on the path to success.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
The Difference Between Pre-Qualified vs. Pre-Approved
Your Buyer Must Be Pre-Approved Before You Show Them Property
A friend of mine told me that he was extremely frustrated with the home buying process and was turned down for a mortgage. He said he had a “Pre-Qualified” letter from his mortgage broker that he requested. He didn’t understand the issues that caused a roadblock in getting the loan he needed to purchase his dream home. I explained that his agent should have insisted that the mortgage broker provide a “Pre-Approval” (Loan Commitment) letter, from the beginning, verifying that they did a credit check, knew the income/debt ratio and then determined the maximum loan amount for him. If your buyer doesn’t have a “Pre-Approval” letter then you run the risk of your buyer not qualifying for the loan needed for the home they have a contract on. You’ve wasted the buyer’s time. You’ve wasted the listing agent’s time. If the buyer (as in my friend’s case) had a home inspection done, there’s more time and money wasted. His buyer’s agent had a number of contractors/vendors lined up to start doing home repairs, yet there were still contract contingencies. As a side-note: For whatever home updating issues the buyer is requesting a referral, the agent should provide the buyer with no less than (2) vendor referrals for each issue i.e. painting, carpeting, tile work, kitchen remodeling etc. I’ve always referred to the Pre-Approval letter as the “LOAN COMMITMENT” letter. It’s no wonder my friend, the buyer, was confused. He thought the Pre-Qualified letter guaranteed him the loan amount. Based on this fiasco, he won’t be recommending the buyer’s agent to any family or friends.
Moral of this story is — Agent’s need to INSIST that the lender provide their buyer with a loan commitment letter prior to showing them property.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
5 Mistakes Team Leaders Should Avoid
Being a Successful Team Leader Requires You To Steer Clear From Negativity
1. Arrogance. You might be a Top Producer, but being a sarcastic know-it-all won’t help you lead a team. Be genuinely interested in helping everyone grow on your team. Have a caring helpful attitude.
2. Micro-Manage. Don’t eavesdrop and critique every phone conversation or constantly micro-manage everything they do. Give your team the tools and guidance they need to succeed. Don’t cause them anxiety by keeping them under a microscope.
3. Favoritism. Don’t play favorites! Treat everyone on your team the same. Be fair and objective.
4. Unrealistic Work Schedule. Don’t expect your admin staff to work 24/7. Understand that they do have a personal life. Don’t give them a work cell phone thinking it’s acceptable to call them anytime of the day or night when they’re not working.
5. Unethical Behavior. Never tarnish your image, or that of your team members, by doing anything you know is unethical. Once you tarnish your reputation in real estate, you’ll never get it back. Your standards and integrity should be of the highest caliber. Be a role model for what your team members should aspire to be.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Stay Connected to Past Clients
The Key To Your Success in Real Estate is Networking
Staying connected with past clients has EVERYTHING to do with your success in real estate. Your clients, who are also your lifelong friends, will reward you with referrals and repeat business for years. They are the ? to your becoming a top producer. Don’t neglect them. Make the effort!
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Most Desired Listing Agent Attributes
Highly Desired Attributes Most Sellers Want In a Listing Agent
- Great track record for selling properties quickly. (How many properties has the agent sold in the last 12 months? What was the list price and sold price of those properties?)
- Works full-time.
- Go-getter.
- Integrity.
- Honest.
- Diligent.
- Results driven.
- Friendly personality.
- Aggressive.
- Highly experienced negotiator.
- Several years of real estate experience.
- Knowledgeable about real estate in my neighborhood.
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
OrganizeMeForms Announces New Forms January 2018
OrganizeMeForms™ is proud to announce (5) new forms have been added to our add-on library for zipForm®
- Appraisal Homework – Sellers
- Preparing Your Home – For Sale
- Preparing Your Home – Showings
- Property Access Authorization
- Specific Showing Instructions
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (85) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Is Real Estate The Best Career Choice
- Extrovert.
- Problem Solver.
- Great Negotiator.
No one ever said being a real estate professional would be an easy career. It’s not. A career in real estate can be highly stressful and all consuming. You need to set boundaries, otherwise, you’ll be working around the clock and burn out very quickly. You need to make time for a personal life. To be successful in real estate it’s important to have that “It Factor” that separates you from other agents. You need to be a visionary and think outside-the-box to get the results you’re seeking and to stand out like a shining star among other agents. You need to be a real estate adviser. Having a “hard sell” mentality will get you nowhere. The soft, caring approach will take your business to a higher level. Be meticulous and highly organized in every aspect of your real estate business. In doing so, you’ll be rewarded with repeat business and referrals from your customers for years to come. To grow your business, you must be a social butterfly and network in groups, organizations, MeetUp, volunteering, etc. so you can expand your “Sphere of Influence.” Choose social activities that mirror your interests so you can acquire genuine connections with other people. Networking is not just about handing out business cards it’s about being authentic and showing who you are as a person.
On your path to success always be tenacious and believe in your abilities. “Stay the Course” and never ever give up!
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
Seller Home Inspection
Older Property – Seller Should Get a Home Inspection ASAP
If you’re listing an older property, not being sold as-is, advise the sellers that it’s a good idea to go ahead and have a home inspection done after you’ve listed it. The report will reveal any defects that need to be addressed from the get-go. Having the sellers make any necessary repairs immediately will help in the selling process. No hidden issues! The juice is well worth the squeeze
Disclaimer: The opinions expressed in blogs on this website are solely those of Marcy Sanders. The information provided on this site is for general informational and educational purposes only.
OrganizeMeForms™ (80) Exclusively Designed Real Estate Forms & Checklists – Providing Real Estate Professionals, their Customers and Teams with a unique collection of detailed forms to keep them on-track with task management. The solution agents have been waiting for! Start using OrganizeMeForms™ today and soon you’ll be on your way to becoming a successful top producer. Click on the button below to order now!
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